Answer-intent research
Map real buyer questions, ambiguities, competitor coverage and the types of sources AI systems commonly reference.
Marketing / Generative Engine Optimization (GEO / AEO)
Menteso · Generative Engine Optimization (GEO / AEO)Make your brand easier for people and AI answers to understand.
Improve site clarity, structured facts, trust signals and source-ready content so your business can be discovered across both traditional search and AI-assisted research.
The business caseNot just more activity.
Not just more activity.
A clearer growth outcome.
Improve site clarity, structured facts, trust signals and source-ready content so your business can be discovered across both traditional search and AI-assisted research.
When it makes sense: For brands whose buyers research through Google AI features and conversational answer systems, especially when accurate entity information, service explanations and trusted sources matter.
Our approach begins with a baseline and a definition of quality before proposing channel volumes or a specific workflow.
Core capabilitiesWhat this service
What this service
can include.
Each engagement should identify deliverables, platform access, quality reviews, exclusions and owners before launch.
Clear entity and service facts
Publish accurate company identities, locations, offerings, authors and supporting source references consistently.
Content and technical foundations
Review crawlability, indexing, useful headings, concise answer passages, internal links and eligible structured data.
Visibility monitoring
Use defensible prompt samples and search metrics to evaluate source appearances over time without treating them as guaranteed ranking positions.
Where it can help
Practical applications.
Examples below are illustrative; they are not representations of verified Menteso client results.
- A law or IP services brand explaining specialized offerings to new buyers.
- A B2B company wanting better clarity in AI-assisted vendor comparisons.
- An ecommerce site improving accurate product and brand information.
- A professional association organizing authoritative event and resource pages.
Deliverables & handoffKnow what your
Know what your
team receives.
- AI search and SEO readiness audit
- Buyer-question and entity map
- Source-ready content recommendations
- Technical and content action backlog
- Monitoring methodology and periodic review
How it fits the package catalogueThe service in
The service in
your growth plan.
Get Found includes Answer Engine Optimization alongside four monthly SEO articles. Ecom Growth includes four SEO articles/month with AEO for shopping-oriented discovery.
Channel volumes, spending, approval dependencies, access, subscriptions and legal compliance should be clarified in the selected plan and signed scope.
Execution standards
Human-led. AI-assisted where useful.
Use automation to accelerate well-defined tasks while retaining review points, traceable decisions and controls for claims, customer data and outbound communication.
Published timelines or performance remedies are conditional on agreed goals, baselines, funding, permissions and the signed agreement.
From plan to performance
A disciplined delivery path.
01 / STAGE
Discover
Understand the audience, goal and existing performance.
02 / STAGE
Define
Agree on metrics, data rights, messaging and controls.
03 / STAGE
Build
Prepare content, campaigns, tracking and integrations.
04 / STAGE
Launch
Deploy after testing and appropriate approvals.
05 / STAGE
Optimize
Review quality, economics and controlled experiments.
06 / STAGE
Report
Document outcomes, uncertainties and next actions.
Frequently asked questionsQuestions about
Questions about
generative engine optimization (geo / aeo).
Can you guarantee that ChatGPT or Google AI will recommend us?
No. AI systems choose answers independently and recommendations cannot be forced. We focus on quality, accuracy and eligible discoverability.
Do I need special AI schema or an llms.txt file?
Google says its AI features generally use existing Search foundations and do not require special AI schema or a machine-readable AI file. Appropriate structured data should match visible content.
Is GEO different from SEO?
GEO considers how accurate content is retrieved and cited in AI-assisted answers, while SEO also covers indexing, site structure and search visibility. They share essential foundations.
What determines the cost and timeline?
Channel mix, account readiness, creative volume, integrations, privacy requirements and success criteria determine the required work. The two pricing pages outline common engagement packages.
How do I get started?
Share a non-confidential summary of your goals, target customers, existing website and channels. Menteso can then discuss the appropriate package, technical requirements and owner responsibilities.
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