Lifecycle segmentation and consent
Define eligible recipients, marketing permissions, event triggers, retention rules and relevant audience segments.
Marketing / Email & SMS Marketing
Menteso · Email & SMS MarketingTurn the first interaction into a more valuable relationship.
Permission-based lifecycle messaging, campaign calendars, cart recovery, nurture sequences and SMS/email flows that support useful customer engagement and repeat business.
Service overviewBusiness value
Business value
before channel volume.
Permission-based lifecycle messaging, campaign calendars, cart recovery, nurture sequences and SMS/email flows that support useful customer engagement and repeat business.
Where it fits: For businesses needing consistent follow-up after an enquiry, a transaction or a customer’s prior interaction.
We recommend defining the desired outcomes, required inputs, approval boundaries and operating responsibilities before a program begins.
Core capabilitiesWhat the work
What the work
can include.
Each program should state scope, quality review, integration dependencies, platform charges, and the owners responsible for decisions.
Automated journeys
Design welcome, abandoned cart, browse abandonment, post-purchase and reactivation messages where appropriate.
Campaign content and testing
Create approved newsletters, promotional messages, subject-line alternatives and responsive templates.
Deliverability and performance
Monitor bounce rates, spam complaints, unsubscribes, conversion signals and suppression workflows.
Illustrative applicationsWhere this makes
Where this makes
a difference.
These are examples of possible business uses, not claims of verified past results.
- An ecommerce store recovering permitted abandoned carts.
- A local service company reminding existing customers about relevant services.
- A B2B firm nurturing leads after a resource download.
- A subscription brand coordinating welcome and renewal messages.
Typical handoffDeliverables with
Deliverables with
clear ownership.
- Audience, consent and segmentation plan
- Campaign and automation flow diagrams
- Email/SMS creative and template library
- Integration and suppression rules
- Deliverability and revenue reporting
Matching the right packageHow it fits
How it fits
your growth stage.
Ecom Starter includes welcome, abandoned cart, browse-abandonment and post-purchase flows. Ecom Growth specifies eight campaigns per month and ten automated flows. Get Found includes a monthly newsletter; Get Leads includes nurture sequences.
Package deliverables, timelines and any performance commitments depend on the detailed category pricing, required systems and written scope.
Execution standardsAccountable people.
Accountable people.
Useful technology.
Marketing automation and AI should operate with business rules, permissions, human review where important, and measurable workflows.
Consent, opt-out handling, privacy, platform policies and reasonable security are part of the operational brief.
Our delivery systemLearn fast.
Learn fast.
Improve with evidence.
01 / STAGE
Discover
Understand the audience, offer and current data.
02 / STAGE
Set targets
Agree on eligible outcomes, budgets and approvals.
03 / STAGE
Build
Prepare campaigns, integrations and content.
04 / STAGE
Launch
Deploy with quality checks and appropriate controls.
05 / STAGE
Optimize
Review economics, customer feedback and experiments.
06 / STAGE
Report
Record findings, limitations and next decisions.
Frequently asked questionsQuestions about
Questions about
email & sms marketing.
Can we message past customers without consent?
Messaging must comply with applicable marketing laws and customer permissions. A permission review is part of program design.
Does this include SMS platform costs?
SMS and email provider fees should be quoted separately unless the agreement explicitly includes them.
Can AI draft email campaigns?
AI may generate drafts, but claims, personal information, links and audience eligibility should be reviewed before sending.
How are fees and timelines determined?
Scope, platforms, volume, integration work, creative needs and human oversight affect the delivery plan. Compare the two pricing categories for standard engagements.
How do we get started?
Share a non-confidential brief on your business, buyer, goals, current channels and budget. An initial review can determine the best plan and missing information.
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