What’s inside every package
Creative, retention
and growth operations.
See exactly what each plan covers, which channels we manage and how we measure progress. Start with the essentials, then add channels and retention programs as your store grows.
Plan 01 · EcommerceEcom Starter
Best for: New or small online stores doing under $20k/month in sales
The challenge: You get visitors but few sales. Ads burn money and you don’t know if the problem is the ads or the store.
What we’ll work toward: A smoother path to checkout, fewer wasted ad clicks and a first acquisition channel measured against your margins
Channels
Meta Ads or Google Shopping (1 platform) + email + conversion optimization
What’s included
- Store conversion audit + 10 fixes (product pages, checkout, speed, trust badges)
- Ads on 1 platform: Meta or Google Shopping/Performance Max
- 8 ad creatives/month (static + UGC-style video)
- Product feed setup & optimization (Google Merchant Center / Meta catalog)
- Email flows: welcome, abandoned cart, browse abandonment, post-purchase
- Pixel, Conversions API & GA4 e-commerce tracking
- SEO for 20 product & collection pages
- 12 social media posts/month
Timeline & support
Launch target: Aim to have the first ads live within 7 days after access, assets and approvals are ready. Sales depend on store performance and customer demand.
Reporting: Monthly report + 30-min call
Minimum term: 3 months, then month-to-month
Performance commitment — conditions applyROAS commitment: Set a realistic target from your order values and margins. If that target is missed after 60 days, eligible clients receive additional ad management without an agency fee, for up to two months per year as provided in the signed agreement.
Plan-specific conditions: Target ROAS set from your margins & order value; you keep stock and site live
Move up when: Hitting ROAS and ready to spend more: Ecom Growth
Plan 02 · EcommerceEcom Growth
Best for: Stores doing $20k-$150k/month that want to scale profitably
The challenge: Every time you raise ad spend, ROAS collapses. Few customers buy twice and you depend on one channel.
What we’ll work toward: Stronger paid-media efficiency, more repeat purchases and a larger contribution from email and SMS
Channels
Meta + Google (Search, Shopping, PMax) + email/SMS + influencers
What’s included
- Everything in Ecom Starter
- Meta + Google ads with full-funnel retargeting
- 20 ad creatives/month incl. 6 UGC videos
- Full email + SMS program: 8 campaigns/month + 10 automated flows
- Landing page & A/B testing program (2 tests/month)
- 4 SEO articles/month + answer-engine optimization to improve discovery in AI-assisted search
- Influencer seeding: up to 5 creators/month
- Profit dashboard: CAC, ROAS, MER, customer lifetime value
Timeline & support
Launch target: Aim to activate the expanded campaign and retention plan within 14 days of onboarding and approvals
Reporting: Bi-weekly report + live dashboard
Minimum term: 3 months, then month-to-month
Performance commitment — conditions applyGrowth commitment: Aim for 30% higher attributed revenue within 120 days while meeting the agreed ROAS. If the target is missed and the agreed conditions are met, month 5’s agency management fee is waived.
Plan-specific conditions: Baseline = average of last 3 months; target ROAS agreed upfront; ad spend paid by client
Move up when: Want TikTok Shop, Amazon or new markets: Ecom Scale
Plan 03 · EcommerceEcom Scale
Best for: Brands doing $150k+/month expanding to new channels and markets
The challenge: Customer acquisition cost keeps rising, repeat sales are flat, and you can’t see profit by channel.
What we’ll work toward: Lower acquisition costs, stronger customer value and a new revenue channel with transparent performance reporting
Channels
All paid channels + TikTok Shop + Amazon + influencers & affiliates
What’s included
- Everything in Ecom Growth
- TikTok Ads + TikTok Shop setup & management
- Amazon listing optimization + Sponsored Products ads
- YouTube & connected-TV ads
- 40 ad creatives/month + 4 short-form organic videos
- Influencer & affiliate program (up to 15 creators)
- Retention Loyalty, referral & subscription program setup
- Weekly creative testing + channel profit reporting
Timeline & support
Launch target: Aim to launch the first additional approved channel within 30 days, subject to platform verification and supplied assets
Reporting: Dedicated growth strategist + weekly call
Minimum term: 6 months, then month-to-month
Performance commitment — conditions applyEfficiency commitment: Aim for a 20% improvement in the agreed revenue-to-ad-spend ratio over six months. If the target is missed and the agreed conditions are met, one month’s agency fee is refunded.
Plan-specific conditions: Baseline = last 3 months; client keeps pricing, stock & site stable
Move up when: Custom/global scope: Enterprise quote