A clear seven-stage process aligns content, design, engineering, SEO readiness, launch and support—without relying on a beautiful mockup alone.
Every site must answer three questions: who is it for, what should users do, and how will the organization maintain it? Our recommended delivery model tackles those questions before final code is built.
Approval points, change control, accessibility expectations, page performance, SEO migration and ownership should be clear during the project rather than left until launch.
Milestones and timelines vary by project complexity, but each stage should leave an understandable output for review.
Understand your organization, audience and business priorities. Review your existing website, analytics access, lead journeys, product needs and any system constraints.
Typical output: Project brief, stakeholders, success criteria and initial sitemap.
Define page hierarchy, service taxonomy, primary navigation, search intents, content ownership and conversion paths before designing components.
Typical output: Navigation map, page inventory, content plan and SEO migration considerations.
Translate the plan into wireframes, page templates and polished design directions. Validate interaction, accessibility, visual hierarchy and responsive behavior.
Typical output: Desktop/mobile prototypes, component system, approval points and design specifications.
Implement reusable front-end components, back-end features, CMS templates, ecommerce or portals as scoped. Connect analytics, forms and approved systems.
Typical output: Development build, CMS setup, integration map and repository or handover notes.
Verify real content and interactions across devices, browsers and input methods. Review images, navigation, forms, technical SEO, accessibility and performance.
Typical output: Test checklist, resolved issues, launch-readiness review and remaining-risk log.
Plan the production release with backups, DNS/deployment controls, URL mapping, redirects and monitoring. Coordinate with stakeholders on an appropriate release window.
Typical output: Launch checklist, live verification, redirect checks and support contacts.
After launch, review real usage, errors, content needs and updates. Agree maintenance ownership, backups, patching, and optimization cadence.
Typical output: Maintenance plan, operational runbook and prioritized improvement backlog.
Quality can be evaluated before launch and monitored afterward. Targets are tailored to the website, audience, hosting and available data.
Keyboard paths, visible focus, clear labels, color contrast, touch targets, responsive layouts and screen-reader semantics. WCAG criteria can be included in the scope.
Semantic headings, meaningful page copy, internal links, URL mapping, redirects, metadata ownership, sitemaps and crawlability where appropriate.
Image optimization, fonts, caching strategy, third-party scripts, layout stability and Core Web Vitals assessment on representative devices.
Least-privilege access, HTTPS, data handling, form validation, software update ownership, backups and recovery planning.
Consistent enquiry paths, readable calls to action, event tracking plans, form delivery, consent configuration and actionable reporting.
Editor access, clear content instructions, design/component documentation, operational contacts and a defined maintenance arrangement.
Some engagements involve a full website from discovery to launch. Others need front-end engineering, a CMS specialist or an optimization and maintenance team to strengthen an existing build.
We can define responsibilities with your brand, marketing, IT, legal or external development teams to avoid gaps between design approval, technical ownership and content publishing.
All services, availability and deliverables depend on an agreed statement of work.
Ownership is agreed during scoping. You can provide approved content and imagery, or request content support as an additional workstream. Third-party photos, fonts and assets need appropriate licenses.
Yes. Wireframes and visual prototypes can establish approvals for key templates, responsive behavior and components before the main implementation.
Inventory current URLs, search-relevant content, analytics and internal links; map necessary redirects; verify canonical and sitemap behavior; and monitor post-launch issues. Traffic outcomes cannot be guaranteed.
Maintenance can be scoped separately, with defined update procedures, monitoring, backup expectations and support responsibilities.
Whether you need a new website, a conversion-focused redesign, an ecommerce store or continuing support, share the goal, audience, systems and preferred timeline. We’ll discuss a scope that makes sense.
Please start with a non-confidential project overview. You can share sensitive files later through an agreed secure process.
Project type · existing website · goals · approximate timing
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